Free Pricing Guide for Small Service Businesses

If You Get Weak in the Knees When Someone Asks "How Much?"

It’s Time to Rethink Your Pricing Strategy.

Here’s the thing: setting your price isn’t something you do reflexively, at least not in the beginning. You have to hammer out the tedious details. You want to find out where your "Green Zone" is. And most importantly, you need to be able to state your rates with confidence . This free pricing guide and the worksheet (Excel) that accompanies it will help you do all the above and more. The idea is that eventually you will not have to go through this planning and self-talk every time you have to price out a project. You will just intuit–quite confidently–the "right price." And your prospects will likewise respond with a confident "Yes, Lulu, your offer sounds like just what I need. Where do I sign?"

So, if you are a coach, professional speaker, consultant or virtual assistant who wants to get over lingering issues about rates, this is for you.

Now get to work. There’s money to be made.

Karri’s Price Planning Guide for Small Business (.pdf)

Karri’s Pricing to Income Goals Worksheet (.xls)